Read about Social Marketing research focus: Selling on social networks on yourBusinessChannel.
Selling on social networks:
How is it done?
Should it be done?
This week the yourBusinessChannel research team is looking at sales and online social marketing. In particular, we're focusing on the vexed subject of selling on social networks.
We're out looking for tips on effective ways to leverage sales results from online social networks, without turning off your followers. This is a very interesting problem because there are some very different schools of thought on how to make money from social networks, on whether it's appropriate to be too pushy or salesy, and so on.
As well as going out to social marketing experts for tips and advice, we're asking business people to hear about the challenges and issues they have in this area.
If you're interested in contributing to our series,
you can register here, or connect on with
the editorial team on Twitter We'd love to know what you have to say!