Sales professionals will understand the power of ‘trigger events’ to improve sales results by approaching the right client at the right time. A new business TV show on yourBusinessChannel explains the tech tools you need in your business sales strategy to ensure you never miss a trigger event again.

The art of timing your approach to potential clients is a critical skill for any sales professional.

A tried and trusted piece of sales advice is to time your approach to a certain client by so-called ‘trigger events’. These are events which will give you a reason to make contact, such as a new manager starting at the firm, or a new product line being launched.

Making use of trigger events can make for a very successful business sales strategy, but it can be difficult and time consuming for salespeople to monitor the media to track when trigger events occur.

Help is at hand however, as Nigel Edelshain of Sales 2.0 explains in a new business TV show produced by yourBusinessChannel.

In the show, Edelshain gives business sales tips on a high tech new tool that puts a business sales strategy based on trigger events within reach of all salespeople.

The tool is called InsideView, and it scans press releases and news sources for you, to match events with the various businesses you have in your contacts database.

Obviously, a tool like this can make a huge difference to your business sales strategy. In his sales advice, Edelshain says that InsideView might be the only tool on the market that matches trigger events to your business relationships in this way.

There is more to InsideView however, as Edelshain explains in his business development tips on the show. InsideView is compatible with business networking site LinkedIn, so it can be seamlessly integrated into your business networking strategy.

Edelshain shares business development tips and sales advice in free shows on yourBusinessChannel every week.

Further links/information:

* View this and over 600 other free shows packed with business advice at http://www.yourbusinesschannel.com

* For news on upcoming business TV shows and tips on business development see http://www.yourbusinesschannel.com/blog.aspx

* Enhance your visitors’ experience with business television on your website at http://www.yourbusinesschannel.com/partner.aspx