|
Experts address biggest problems standing in the way of SME business growth
Tuesday, June 23, 2009 - Snap - yBC.TV Updates
When you work to deliver expert business advice like we do, you hear a lot about the kinds of challenges and headaches that entrepreneurs are facing. These are not easy times for small and medium sized businesses.
A few of the most common problems we commonly hear about are slow sales, low ROI marketing campaigns, and recruiting problems.
Fortunately, we have the expertise and experience to solve all these problems and more.
We’re always looking for new and better ways to help our viewers access those answers. So we’re launching a new initiative here at yourBusinessChannel called the Biggest Problems in Business.
It's a new kind of collaborative business TV series which will bring together viewers and business experts in away that hasn't been attempted before. We think it will make for a highly relevant, very powerful style of show.
The Biggest Problems in Business series will give entrepreneurs exactly the tools and business advice they need to prosper in the current economic climate.
It works like this. We start by going out to businesspeople to identify the biggest challenges standing in the way of them achieving business growth today, then our experts offer business advice to meet those address those problems.
Here's where it gets innovative. Once the shows are produced and screened, viewers can submit their questions on any of the business advice that they'd like further information and instruction on. All this feedback then goes back to our experts for further shows.
This way, we can be sure that our shows are providing the answers our audience is most in need of. We can be sure our shows are as relevant, as practical, and as powerful as they possibly can be!
Anyone who is logged in to yBC.tv can submit questions. You can also post questions through YouTube, Facebook, and Twitter.
Everyone in business has something they’d like to do better, some problem they’d like to solve. Visit yourBusinessChannel today and get answers that will really make a difference.
|
| |
|
Digital Blitz: a social marketing tool that can promote your message to millions
Tuesday, June 16, 2009 - Snap - yBC.TV Updates
The spectacular recent growth of online social networking has created probably the single most important new marketing opportunity of the last few years for SMEs.
Today, membership of the world’s most popular networks, such as Facebook, YouTube, Twitter, numbers in the hundreds of millions. These networks are getting larger and more sophisticated with every passing month.
Anyone can see that such large networks are a potential goldmine for marketers. But reaching large numbers of the right users, in the right way, requires a carefully designed, cutting edge digital marketing strategy.
Now, a new online resource can provide businesses with the frameworks and tools needed to achieve great social marketing and business development results in the world of social media.
Called Digital Blitz, this new social marketing tool is available exclusively to participants on the Million Dollar Challenge.
Digital Blitz has two key focuses. First, it will teach you how to build a large followings across online social networks by publishing the kind of highly attractive, valuable content that your customers love.
Next, Digital Blitz provides you with tools to effectively manage all the networks and relationships which you have established.
Like all the Million Dollar Challenge tools, Digital Blitz draws on research and advice from hundreds of leading social marketing and business development experts from around the world.
The team at yourBusinessChannel, who run the Million Dollar Challenge, have produced a video which sets out how Digital Blitz will convert social marketing into business success.
Watch it on ybc.tv, YouTube, Facebook, or on any one of the hundreds of business websites which syndicate yourBusinessChannel content.
|
| |
|
Want business growth in the online age? Ditch the old marketing strategy
Wednesday, June 10, 2009 - Snap - yBC.TV Updates
The rise of online social media has changed the way people use the internet. The vast majority of internet users are members of social networks like Facebook, YouTube, and Twitter, and they spend most of their online time within those networks.
So if you’re expecting to achieve business growth for your online business by just applying your old marketing strategy to the internet world, don’t expect to see great results.
One of the driving forces behind the Million Dollar Challenge is to make the very latest online marketing strategy available to SMEs who would not otherwise be able to access it.
So our tools incorporate cutting edge techniques that have been proven to work. And by work, we mean make a measurable difference, build sales, and achieve real business growth for SMEs.
Sometimes, adopting a new approach requires a shift of mindset from your old way of doing things. Running an effective online marketing strategy is a great example of this.
Leaders in digital marketing strategy like Bob Young (the man behind Red Hat and lulu.com) and David Meerman Scott (author of The New Rules of Marketing and PR) have advised us time and again that businesses and marketers today need an entirely different set of skill sets, than was required in the past.
The secret to successful online promotion and achieving business growth, they say, is to ditch your traditional marketing strategy and old established techniques.
What works today, they say, is publishing excellent content online in all its forms: video, audio, podcasts, blogs, ebooks, applications, and great websites.
When it comes to marketing, businesses need to think like a publisher not like an advertiser. And the first stage in this new kind of online marketing strategy is to get to know you customers incredibly well. You need to know in detail what they like to read and consume, how they behave online, where they like to hang out, and what their interest in you really is. Only then can you create the right kind of content, the kind that will attract your customer’s attention.
The Million Dollar Challenge gives you the tools and resources you need to implement a new kind of online marketing strategy.
Watch this show to learn more about the digital marketing tools which will help you achieve real business growth.
Remember, the experts who contribute advice and insights to Million Dollar Challenge have achieved phenomenal results by putting into practice the very same methods they recommend.
|
| |
|
|
|
Your Biggest Business Problems - SOLVED!
Create your yBC.TV account now and receive 7 day's Premium Access to the Snap Club (Normally US$750.00) free. From your account you can immediately access training workshops, post questions direct for our experts, customise TV feeds, manage notifications and download shows. It's all about connecting you with the right advice so you can be more successful.
|
|
|
|