New rules of online marketing the perfect antidote to tough economic times, says business TV network
Thursday, October 09, 2008
With the credit crunch here, and the threat of recession looming, there is good news for marketers and business owners looking to cut their advertising spend, according to online business TV network.
The internet has always been home to the unexpected and the unpredictable. Ten years ago, who would have guessed that online consumers would demand so much for free? Or that they would get it?
Today, no one expects to pay for online services like Skype or Google Docs, or the free social media platforms such as YouTube and Facebook, where internet users are increasingly spending their time.
This creates both challenges and new opportunities for businesses seeking to promote themselves online, according to Mark Sinclair, Features Editor for yourBusinessChannel, a business TV channel that specialises in free expert business advice for businesspeople and entrepreneurs.
“Old school advertisers need to update their approach,” says Sinclair. “Many business experts are now recommending that companies move away from traditional marketing techniques. Instead, they need to seek out their customers online, and connect with them on their terms.”
The good news for businesses is that, by engaging with customers online in this way, they don’t need a huge media budget to get great results. That can only be good news for firms looking to reduce their advertising spend in the midst of the credit crunch and looming economic slowdown.
For business owners and marketing managers who are unsure where to start, help is at hand from yourBusinessChannel, which has just released yet more shows featuring world class business experts. Sinclair adds, “Our business TV channel not only showcases business experts like Universal McCann who champion this approach, but we ourselves are a classic example of a free online resource. We practice what the business experts we feature preach: that is, engaging with our customers by offering a great product for free, in a format that suits them.”
yourBusinessChannel is a small business television channel that specialises in expert business development advice for entrepreneurs.
Further links/information:
* View this and other business TV shows featuring business experts. http://www.yourbusinesschannel.com/
* News about the latest expert business advice and upcoming business TV shows. http://www.yourbusinesschannel.com/blog.aspx
* Business television on your website or blog. http://www.yourbusinesschannel.com/partner.aspx
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